Vision
A strong hospitality sector starts with a strong organisation with strong people. Close cooperation, development and sharing knowledge between education, business and government create agile organisations and an innovative learning and working environment with social and economic impact.
Strategy
We are building a future-proof hospitality sector with:
- On-the-job working and learning environments
- Practical training, online learning and modular training routes
- Research and knowledge sharing on labour market issues
- Professionalisation of businesses and education
- Sector-wide collaboration on image, recruitment and development
Our approach is based on four core values: shared ownership, joint responsibility, trust in each other's strengths and the courage to innovate.